Scenarios

The desire to create more direct marketing campaigns came with the need to get those campaigns out the door as quickly as possible. In the highly competitive market, DONG needed to be able to respond to the competition within twenty-four hours.

Mobile devices have changed the way people access the Internet as well as the way companies communicate with their customers. Although QR codes have been around for several years, the explosion of the smart phone market is now driving adoption and forming the basis for interesting marketing and customer service strategies.

Essentially, QR codes are the hyperlinks of the physical world. They connect printed communications to all of the possibilities of digital content.

In the context of your customer communications, this means that you can take advantage of a moment when you have your customer’s attention, to provide a personalized, relevant and interactive experience.

There are several ways to increase the value of your customer documents and to make them personalized, relevant, and interactive. Using QR codes is one of the options.

Mobile devices have changed the way people access the Internet as well as the way companies communicate with their customers. Although QR codes have been around for several years, the explosion of the smart phone market is now driving adoption and forming the basis for interesting marketing and customer service strategies.

In the context of your customer communications, this means that you can take advantage of a moment when you have your customer’s attention, to provide a personalized, relevant and interactive experience.

By adding a QR code - the hyperlink of the physical world - to a customer document, it is transformed from a simple paper into the starting point of an interactive customer experience.

Hi there - I was quite taken by some initiatives listed in an article on The Economist web site called: Ruses to cut printing costs.

In particular one of the initiatives focused on something called Ecofont that inserts small holes into the text to reduce ink usage.

So I decided to try it out to see if it could be done.

This is the third part in a White Paper trilogy about Customer Communications, made by Greenhill Analysis.

Part 3: Blue Print for Success in Seizing Marketing Opportunities throughout the Customer Life Cycle

This is the second part in a White Paper trilogy about Customer Communications, made by Greenhill Analysis.

Part 2: How Leaders Use StreamServe Persuasion for Customer Experience™ to Increase Loyalty and Profit

This is the first part in a White Paper trilogy about Customer Communications, made by Greenhill Analysis.

Part 1: How to Seize No-Cost Marketing Opportunities throughout the Customer Life Cycle