Enkla Elbolaget, formerly Norsk Hydro Energi, is a Swedish electricity wholesaler formed in 2008 as a subsidiary of Dala Kraft. Enkla Elbolaget currently serves 70,000 customers in the private market and 4,000 businesses in the mid-sized market.
The Nordic electricity industry is highly competitive, with more than 400 electricity wholesalers in the region. Enkla Elbolaget faced the challenge of immersing its brand in the Swedish market whilst simplifying processes for current and potential consumers.
Since its rebranding in 2008, Enkla Elbolaget has strived to be the most transparent wholesaler within the Swedish electricity industry, making it easy to conduct business with them. The current utilities market in Sweden is highly deregulated; customers are not locked into long-term contracts, and so have the freedom to change their electricity provider as they wish. Therefore, for a company to be competitive and retain and attract customers, they have to provide something that will differentiate them from the competition. With 110 electricity wholesalers in Sweden alone, Enkla Elbolaget need to provide their customers with a compelling reason to remain loyal.
If you want to find out how Enkla Elbolaget did this, read the full story.