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  • Enhance the value of its customer relationships - Profitable marketing campaigns

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Wednesday 10 November, 2010
Jessica Sundstrom Jessica Sundstrom StreamServe Employee
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Hidroeléctrica del Cantábrico supplies electricity and gas to 700,000 customers in Spain, generating nearly 4 million documents annually. Hidroeléctrica del Cantábrico offers services associated with the production, transport, transformation, and distribution of electrical energy, and possesses businesses related to gas, renewable energy, and telecommunications.


Hidroeléctrica del Cantábrico had some lofty goals: They wanted to improve the quality of communications with their customers; enhance their brand; reduce costs, and integrate cross-promotional offers into their communications so they could enhance the value of their customer relationships. And, they wanted to do all this with a solution that was compatible with SAP, Windows, and Sun Solaris.


To improve corporate branding and customer satisfaction by implementing an integrated solution for the design, personalization, distribution, and archiving of business documents, while reducing operational costs by leveraging new distribution channels.


StreamServe Utilities™ optimized the production and distribution of business documents, facilitating
customerspecific marketing offers and electronic invoice distribution.


Improved document design and presentation provides personalized cross-promotional opportunities, print costs have been reduced, and customer service has been improved by easy access to archived documents.

“Enormously profitable marketing campaigns”
“Thanks to StreamServe Utilities, we’ve been able to carry out enormously profitable marketing campaigns because it has allowed us to effectively crosssell other products and services offered by our company,” said Valentín Vallina, information systems technical manager of Hidroeléctrica del Cantábrico.


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